Three weeks ago red blooded American males were gathered around our TV’s in celebration of that most American event called the Superbowl. The game of course is not only celebrated for the football that will be played, but for the foods that are eaten and the commercials that are run.
Early in the first quarter this ad was played:
Suddenly, hundreds of thousands of men decided they needed to buy flowers for Valentines Day.
Me included, and for the added surcharge you to could “Give” on Valentines Day and make sure your flowers (and chocolates) arrived on the big day.
Fast forward to the big day. I thought it strange that during the day I never got the message from my wife that “The flowers came they are so beautiful ….” instead by the time I got home at 6pm still no flowers. Checked my email nothing from Teleflora about any delays.
But when I checked Twitter there was an explosion of people complaining that Teleflora was emailing them that night and saying that they were not going to be able to deliver their flowers … despite in many cases them being ordered just a few minutes after the airing of their million dollar ad during the Super Bowl.
Screen shots of some of the many complaints that were being aired:
In real time more and more complaints were being added by the second.
It wasn’t in just one place in the country it was happening everywhere.
And all along Teleflora was silent. As a tidal wave of negative publicity was sweeping over Twitter they were silent. And Twitter became a feeding frenzy with links being sent out to media and reporters asking for someone to look into all of the money that Teleflora took from people and never delivered.
I know someone that’s gonna have a tough day. Marvin you should call in sick today, cause you are going to be on BLAST!
So it goes without saying that you should never buy any flowers from Teleflora ever … they can deliver a great Super Bowl ad, but they can’t deliver on the Super Bowl of Flower Days.
Unlike Teleflora every company today has to be monitoring Social Media and when something goes wrong you have to engage.
To see just how big a failure this was, if Teleflora took you money and you didn’t “receive” add your name and order number to the comments section of this blog and we’ll keep a running total of just how many Valentine Days they ruined!